LOS
ANGELES, CA -- (PRnetwire) -- August 20, 2001 -- ArtistScope,
the premier international digital rights management (DRM) solutions
provider, today announced it has selected Neotrope (www.neotrope.com)
to provide public relations and e-marketing for a broad range
of DRM solutions aimed at protecting intellectual property from
theft online.
ArtistScope selected Neotrope because of their their history
of representing the technology sector. Neotrope is a marketing,
brand development, and public relations company founded in 1983,
and is a member of the Public Relations Society of America (PRSA).
Specializing in the technology sector, Neotrope has previously
represented VARs, memory companies, PC manufacturers, and software
developers.
"Neotrope has amply demonstrated an understanding of our market
niche, and our target customer," said William Kent, president
and founder of ArtistScope. "We are highly confident they will
be successful in improving and expanding both our brand awareness
and product penetration in North America."
"Digital rights management is on the verge of coming into its
own and bypassing the hype and quasi-pyramid-scheme groping
for investor monies of the near past. The companies who are
still on the map are those, like us, who are committed to the
concept for the right reasons: we use what we develop on our
own sites, and for our own clients. We know the technology,
we know the customer, and we know the audience. Our systems
work, and are affordable; and we stay apace with those who seek
ways to get around DRM solutions."
"I think this is an exciting opportunity for us to make the
ArtistScope solutions really well known to the content management
community," said Christopher Simmons, President and founder
of Neotrope. "The number one concern for artists and photographers,
and really any company who wants to control use of their materials,
is inarguably the management of 'who does what' with that content
once it's made available."
"For any size business, choosing and controlling who can view,
print, and/or copy materials is vital to any organization which
may show pre-release or development content. It's not unusual
for materials to 'float' to a competitor, even when the person
or company allowed to view content has signed a NDA. With
ArtistScope's Copysafe solution, all kinds of companies including the smallest,
have a viable and affordable solution for keeping their proprietary
information safe, while at the same time allowing certain authorized
team members or potential clients to have limited access over
the Internet."
"We're proud to have been selected
to provide ArtistScope's PR and marketing services, and with
DRM becoming more and more important, we feel it will be a
pretty exciting project -- because it's a pretty exciting
technology, and a valuable 'story that should be told.' It's
really time for a lot of the corporate folks out there to
wake up and realize that theft of content is easier than ever,
and the tools to copy content without permission greatly exceed
those to protect it by a factor of one hundred to one. Solutions
like those from ArtistScope will become not only an important
consideration on the DRM map, but a necessity for anyone who
wants to remain in business and stay competitive in the new
'wired economy' of the 21st century."
ABOUT NEOTROPE
Neotrope(tm) is a privately-held company founded in 1983 by
marketing guru Christopher Simmons to provide advertising,
marketing, PR, design and multimedia services for small business.
Neotrope provides technology marketing and public relations
to many companies, and is a member of the Public Relations
Society of America (PRSA). Neotrope president Christopher
Simmons is a frequent author on the subject of intellectual
property rights and digital rights management.
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